Are you considering using video marketing to increase sales for your online store but need help determining where to begin? Then it would be best if you read this article.
In recent years, video marketing has proven to be an effective lead technique in digital marketing. Nothing beats video marketing as a technique for informational purposes, lead generation, and customer conversion. Studies show that 80% of people prefer videos to written content, and 95% retain video information; that is, people keep video information more than written content.
In addition, studies show that including video on your website can increase conversions by nearly 80%.
Like regular brick-and-mortar stores, an average e-commerce store will strive to keep up with the online space. If necessary, marketing strategies are still implemented.
The good news is that you can work with various reputable video production companies to help implement this tested marketing strategy if you need help working it out yourself.
This article will teach you different ways to use videos to boost your eCommerce sales.
Why you Should Use Video for e-commerce Marketing
You should employ videos in your e-commerce marketing for several reasons, even though you can now create a video with the flick of a switch. Videos make it easier to get your point through and attract customers. Additionally, you’ll see higher conversion rates and improve your site’s SEO profile.
Let’s discuss this deeper!
1. Videos allure buyers to products/services and influence their decisions to buy
Videos are enchanting; they trick attention, spellbind interest and offer the most straightforward, most enjoyable way to learn anything. Videos give detailed, explanatory, and compelling information about a product or service more than any means of marketing.
Research shows72% that buyers know most products and services by watching a video.
There is a famous saying that videos don’t lie. People tend to believe in video content more than written content. Interestingly, 84% of buyers got the persuasion to patronize brands through product videos.
2. Videos improve your brand’s website ranking
Every brand desires to appear on the top of Search Engine Result Pages (SERP). Video can help you to rank websites on SERPs. By including video in your marketing campaigns, you may create a website that Google will be clamouring to rank.
According to Backlinko, visitors’ dwell time on your page is the factor that influences how you appear in Google search results. Video helps visitors to stay longer on your page. Data from Mist Media show that 88% more time is spent on websites with video.
Additionally, stats from HubSpot confirm that 80% of brands with increased dwell time proved that video helps glue visitors to their websites, and HighIQ proves brand websites with videos have 2 minute longer dwell time. Also, aimClear reports that video search results are 41% more likely to be clicked on than written text results, indicating that videos receive more clicks than text-based results.
So, video helps to increase visitors’ dwell time, web traffic, and your chance of appearing in Google search results.
3. Videos build trust between you and potential customers
Business needs trust to thrive. As earlier said, videos don’t lie. You can use video to build trust and credibility with your audience. People will only buy from brands they trust.
You need videos to maintain credibility, project authority, and cultivate strong bonds with your customers.
4. Videos convert prospects into buyers
Most e-commerce brands make a lot of effort to drive website traffic. Including videos in your marketing strategies will help you maximize your leads and convert your audience to buyers through videos. Conversion rates can increase by over 86% just by including videos on your landing pages.
5. Videos reach a more significant percentage of mobile users
A practical method for brands to grab the attention of online consumers as they scroll through their social media and mobile devices is through video content. According to start, 98% of people aged 18 to 34 use their smartphones to watch videos daily.
How to Use Video for eCommerce Marketing
Videos on your brand’s website will help visitors quickly obtain information on your products or services. Video content is now the talk of the town in e-commerce
businesses, so don’t hesitate to join the train. Stat says 91% of companies will use video as a marketing tool in 2023.
A Brightcove study shows that 46% of buyers said watching the brand’s video influenced their purchase decision. Also, a stat from wyzowl says that 84% of customers decided to buy a product or service by watching a video. Also, Tiktok’s sporadic growth has shown people’s obsession with video content.
Stay glued to this article if you don’t know how to use video to expand your e-commerce business. I’ll give you five practical ways of using video to grow your e-commerce business.
Let’s keep moving!
1. Describe your product with an explainer video
Videos that showcase products from various angles and close-ups help customers to understand what they are getting, which can stir their interest to buy.
You must create explainer videos that showcase your product. The video’s details should contain your product features, functionalities, and mode of operation. This will help potential buyers know the nitty-gritty of the development without any other additional guide.
According to wyzowl, the product explainer video convinced 80% of buyers when buying products online. Creating explainer videos for products gives increased sales.
2. Connect with the public by creating a Message from the CEO’s video
Making a video with the CEO or another senior executive can build closer ties with the public. Customers also love to get familiarized with the name or face behind a brand.
Videos starring CEOs can help viewers connect with the company socially, develop a sense of trust in the company and also help the company build relationships with the audience.
Never underestimate the impact a CEO message can have on your organization. It can be a powerful tool in eCommerce video marketing techniques. Notwithstanding, knowing when and how to use such video effectively maximize its impact.
3. Product Overview
A product overview video should capture the details of your product: its features and uses. It typically includes a speaker explaining how the product functions, why your audience should consider buying it, and how it’s better than its competitors.
Additionally, this might increase interest in your product or generate excitement for the product launch. This video will help your audience see your product in action and anticipate it.
4. Video testimonial
The testimonial is one of the more potent forms of eCommerce videos. Sharing testimonials of people using your product is another excellent way to boost your e-commerce business. Honest testimonial videos build trust and give people a reason to invest in your products. A way to convince a doubting customer to buy from you is to show them testimonial videos. Customers place more trust in product reports from other users.
Therefore, whether you offer actual customer reviews that are raving about your goods or services or when you conduct an interactive assessment, you are providing those customers just what they need to click the “Buy Now” button. Buyer conversions increase when past customers can share their positive experiences with your product or service.
5. Product tutorial
A product tutorial video displays how a client can use the product to do specific tasks by providing in-depth, step-by-step instructions instead of a product overview, highlighting the product’s characteristics and advantages in broad strokes.
These videos are crucial for sceptics suspicious of being let down by grandiose marketing promises. A powerful technique to persuade people to buy your product is demonstrating how to use it to accomplish a particular objective.
Best eCommerce Video Software
Checking for the best video editing software should be the priority if you want to produce eye-catching, conversion-boosting video content. With good video editing software, even with a smartphone, you can create top-notch videos with enticing sounds and effects to grab the attention of potential customers.
How do you start with all the available video creation and editing platforms, apps, and software?
No worries! I’ve compiled a list of video editing apps to help you create content that will take your e-commerce brand to the next level.
1. Adobe spark
Adobe Spark is a suite of creative tools designed to help users quickly create graphics, web pages, and videos for various purposes, such as social media, marketing, and education. It includes three main applications: Spark Post for creating graphics, Spark Page for building web pages, and Spark Video for making videos.
Adobe Spark provides users a user-friendly interface and a wide range of templates, layouts, and customization options to create stunning visuals and engaging content without requiring design or coding skills.
2. Adobe premiere pro
Adobe Premiere Pro is a professional video editing software that allows users to create and edit high-quality videos. It offers a range of features, such as timeline-based editing, advanced colour-grading tools, multi-camera editing, and audio mixing capabilities.
The software is widely used in the film and television industry and by content creators on various platforms such as YouTube and Vimeo. Adobe Premiere Pro integrates seamlessly with other Adobe Creative Cloud applications, making it a versatile tool for video editing and post-production.
3. Final cut pro X
Final Cut Pro X is a professional video editing software designed for Apple’s macOS operating system. It provides advanced features such as multi-camera editing, colour grading, motion graphics, and audio mixing tools, making it a popular choice for professional video editors and filmmakers.
Final Cut Pro X also supports various video formats, including high-resolution and HDR footage, and integrates seamlessly with other Apple applications such as Motion and Compressor. Its intuitive interface and powerful features make it a leading video editing software in the film and television industry.
4. FilmoraGo
FilmoraGo is a mobile video editing application designed for Android and iOS devices. It offers a range of features, such as timeline-based editing, filters, text overlays, and music options, making it a popular choice for content creators and social media enthusiasts.
The app also provides advanced features such as split-screen, picture-in-picture, and green-screen effects, allowing users to create professional-looking videos easily. FilmoraGo offers a simple and user-friendly interface, making it accessible to beginners and those with limited video editing experience. It is available for free download, with additional premium features available through in-app purchases.
5. Invideo
InVideo is a cloud-based video creation and editing platform that enables users to easily create professional-looking videos. It offers a wide range of features, such as pre-built templates, stock footage, animations, and text overlays, making creating engaging videos for social media, marketing, and other purposes easy.
The platform’s drag-and-drop interface and intuitive controls make it accessible to users with limited design or technical skills. InVideo also allows for collaborative editing, making it a valuable tool for teams working on video projects. The platform offers a range of pricing plans, from free to enterprise-level, making it accessible to businesses of all sizes.
6. Kinemaster
KineMaster is a mobile video editing application designed for Android and iOS devices. It provides a range of features such as multiple layers of video, images, and text, audio mixing capabilities, real-time video and audio recording, and chroma key compositing, making it a popular choice for content creators, vloggers, and social media enthusiasts.
KineMaster also offers a range of pre-built effects, transitions, and animations, making creating professional-looking videos on the go easy. The app provides a user-friendly interface, making it accessible to users with limited video editing experience. KineMaster is available for free download, with additional premium features available through in-app purchases.
7. Animoto
Animoto is a cloud-based video creation platform that enables users to easily create professional-looking videos. It provides a range of features such as pre-built templates, stock footage, animations, and text overlays, making it easy to create engaging videos for marketing, social media, and other purposes. Animoto’s drag-and-drop interface and intuitive controls make it accessible to users with limited design or technical skills.
The platform also offers an artificial intelligence-powered tool that analyzes the user’s media and creates a video based on their preferences. Animoto is available in different pricing plans, making it accessible to businesses of all sizes.
8. Avid media composer
Avid Media Composer is a professional video editing software developed by Avid Technology. It provides advanced features such as timeline-based editing, multi-camera editing, advanced colour grading tools, and visual effects. Avid Media Composer also supports various video formats, including high-resolution and HDR footage, and provides audio editing, sound mixing, and mastering features.
The software’s user-friendly interface and advanced features make it a popular choice for professional video editors in the film and television industry. Avid Media Composer integrates seamlessly with other Avid software applications, such as Pro Tools, making it a versatile video and audio post-production tool. It is available in different pricing plans, making it accessible to users with different needs and budgets.
9. DaVinci Resolve 16
DaVinci Resolve 16 is a professional video editing and colour-grading software developed by Blackmagic Design. It provides a range of advanced features, such as timeline-based editing, multi-camera editing, advanced colour-grading tools, and visual effects.
DaVinci Resolve 16 also supports a range of video formats, including 8K, and provides audio editing, sound mixing, and mastering features.
The software’s user-friendly interface and advanced features make it a popular choice for professional video editors and colourists in the film and television industry. DaVinci Resolve 16 is available in a free version and a paid Studio version with additional features and capabilities.
10. Pinnacle studio
Pinnacle Studio is a video editing software that provides users various features and tools for creating professional-looking videos. It offers timeline-based editing, multi-camera editing, motion tracking, and colour-grading capabilities.
Pinnacle Studio also provides a library of pre-built effects, transitions, and templates, making creating engaging videos for various purposes easy. The software supports multiple video formats, including 4K and HD, and integrates with other applications such as Adobe Creative Cloud and Avid.
Pinnacle Studio is available in different pricing plans, making it accessible to users with different needs and budgets.
Conclusion
Besides being the most trending content nowadays, eCommerce businesses that include video in their marketing strategies have improved impact, outcomes, and increased sales.
