Author: Success Olagboye

Media-based content has played a significant role since the internet took the globe by storm. Among others, videos have long been a popular way to disseminate information in a fun but educational way. As a result of our genetic makeup, many people learn best visually. Not everyone learns the same in school, and videos offer a brand-new platform for learning in addition to providing enjoyment, connection, and connectedness. According to a report by Oberlo, online video consumption has been on the rise, with the current average viewer spending hundred minutes a day watching digital videos. Another video consumption statistic by…

Today, content marketing is undoubtedly the most used keyword in the marketing world. It seems as if you can’t talk to a business owner who has an internet presence without this term being mentioned. Every internet “guru” claims to know the key to content marketing success. A few years ago, If you mentioned content marketing to online store owners, they’d ignore you and say it had nothing to do with their business — after all, what does content have to do with sales, right? Thankfully, as more eCommerce website owners recognize the correlation between conversions and content marketing, this attitude is…